By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct ob… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other realities concerning contemporary B2B advertising. We review exactly how the purchasing trip is now entirely fragmented as well as the way that area building can assist marketers take back control of the… Read More